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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. The biggest news on the paid search front in 2013 had to be Google's switch to...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Does the 404 page include a site search?

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    You can either create a custom report to isolate unique visits and goal completions by keyword. This step assumes you have Google Analytics installed on your site and you have goal tracking set up. More people are coming to your site via search...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. And if they do, BloomReach Mobile will continue to leverage behavior on both the website and...