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  1. "Which Update?" Is the Wrong Question

    Now imagine what happens to the value of the links to your site when they get hit with the Panda update. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Do you think Google will eventually display native apps within their search results? Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? As with traditional websites, you don’t haveto be a...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the...

  6. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. There are currently more than 1 million results...

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...