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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Filter out the vast majority of common ISPs with this advanced segment and reveal culprit ISPs sending large amounts of unnatural traffic. This segment allows you to see search traffic coming from the Google Images search engine separately from...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    So even though you might not know the exact keyword that's bringing in the traffic, you can instead filter it so that you have a bit better idea of what the user was searching for when they landed on the page.

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    This helps filter out the low visit high conversion numbers, which are often misleading. This step assumes you have Google Analytics installed on your site and you have goal tracking set up. More people are coming to your site via search engines.

  5. Using Multipliers Effectively in AdWords

    If somebody shows certain characteristics then you can filter to be more aggressive, or less aggressive if you think that person is a poorer prospect. A user doing searches on the train or late at night may interact differently with your site than...