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  1. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Embed video and multimedia. The press release lifeline streams through the veins of search engines and flows into social media. For brands publishing a press release or an article on your site and distributing it through a paid wire service, such...

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    Incorporating multimedia elements into your content has an immediate enriching effect on the quality of your website. If you want your video and page to rank as well as possible, search engines need to be able to determine what your content is about.

  3. Advanced Search Operator Tactics

    The contains: operator returns pages that link to other documents and multimedia like music, video, PDF, and so on. Where Else You Can Use It: Google, Bing, Blekko [/site], Yandex, Baidu *note:site:may behave slightly differently in those engines

  4. Press Releases and Search Engine Optimization

    The leading source for press releases, photos, multimedia, and regulatory filings from companies and groups throughout the world, and suited for businesses of all sizes. Write for the editors you're trying to reach traditionally, as well as the...

  5. Optimizing Images for Search Engines

    Image search optimizers on the panel expressed their desire to see more opportunities for image search optimizers, such as a keyword research tool specific to image search (like the Overture keyword tool) and the ability to submit image/multimedia...

  6. The Search Engine Report - Number 108

    And if you're a content owner, how do you make sure your multimedia files can be found? The longer version of this story for Search Engine Watch members talks about how to submit audio and video content to search engines, and offers tips on...