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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. It's interviews, it's getting your employees to link to deep pages from their Google+ profiles, and it's drawing attention to...

  2. So... You Think SEO Has Changed?

    Tactics aside, it's still all about understanding the technical issues that engines have problems with and ensuring that your site is set up correctly to handle those things. I don't advocate obsessing over toolbar PageRank, but understanding how...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a signal to search engines as well. It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is connected to the...