A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
To me this is a much more worthwhile innovation than Google's recent efforts to alter results based on link metrics; while quality of site content is subjective; quality of experience is not. Did you catch Google's recent post on its webmaster blog...
A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline. Getting back into this mind-set, we filtered out all "bad" organic search traffic (0 percent...
So you can work to build a link from their site to yours, which will clue Google into your own local authority Ask to interview them based upon a local topic they’re passionate about, then feature it on your site
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
I put together a list of the top 10 gardening and shed blogs in the UK and let people vote for their favourite site. Ecommerce site selling used sports equipment A more 'safe' move could be making a public announcement that your eCommerce site will...
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. Some will make it into the standard Google Webmaster Tools...
The Google search engine has a hidden side. Here's what Google shows me for that search term: But you don't want to increase CTR by attracting non-buyers to your site; you aren't looking for "clicks at any cost.
A few initial results included a significant drop in time-on-site and pages-per-visitor. This means that our lead form was doing a much better job of getting visitors to convert and they didn't have to look around the site as much.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
For instance, direct or bookmarked traffic is very expensive and labor intensive, so you'll want to ensure these high-priced referrals to your site are adequately tracked to calculate the true ROI of a campaign.
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
The one constant seems to be providing quality content - walking in the shoes of our site visitors and providing information that is valuable to them. SEW: Which social site do you think will be most important this year?
So specifically I would think, just like Google does, about the user experience of your site. Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to...
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. And most importantly, the author has never written for my site, likely wouldn't get a second chance if they did...
Communicating this value proposition to prospective customers as soon as they enter your website can mean the difference between whether or not they choose to stay on your site, and whether or not they choose to do business with you.
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for them...
