This job typically falls to the SEO manager who is tasked with aligning site content to how people search. While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based on their online behavior when they're not thinking about how they'll be perceived by their friends.
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Career advice: Offer free career information and guidance to students in the form of potential career...
Now, take some of the folder names and page names found above and perform a site: operator in Google and Bing to assess whether these pages are indexed. Do you notice that many of your site’s site search result pages are being indexed.
This piece got over 500,000 hits from StumbleUpon alone, translating into very effective link bait, and got a lot of new visitors to their site. Another well‐known example is from Google. They did a brilliant job with their Super Bowl ad that not...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see...
If you wipe out your old pages then you wipe out Google's current index of your site. Don't forget to reference the content plan when you optimize the site for search engines. Here is a roadmap to successfully refreshing your brand and your site:
Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Another niche social player worth exploring is question-and-answer site Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals.
So Which SEO Site Really Has the Best Content? The good news was Google allowed me to get a backup of them as a .json file. The sunsetting of Google Reader forced me to find out… I'm sure you're all by now aware of Google Reader's demise; to many...
A new analysis says Google Image Search traffic is down 63 percent on average. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says...
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. Once that work is done, you'll then have to file a reconsideration request to get your...
By tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – you will greatly improve your WordPress site for SEO and the user experience.
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Getting your site crawled. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords...
