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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So here's a question for Google's Distinguished Engineer Matt Cutts: why does Google like this site so much? According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable...

  2. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's traffic. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    At the very minimum, most site should use authorship markup. Site owners concerned with local SEO should really be taking a look at it. Recently announced, Google launched support for new schema.org markup that helps your organization define...