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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. W3C-valid code is the one thing you can do prior to launch to have some...

  3. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. Once the engine is reasonably confident, the BloomReach Mobile application will begin to...

  4. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. Determine the overview of the work they will be doing...

  7. 7 Time-Saving Google Analytics Custom Reports

    Google Analytics Custom Reports can be incredible time savers if you have the right reports. Bonus: Custom Reporting in Google Analytics Get the Google Analytics Custom Reporting Spreadsheet Here! Make sure to read Greg Habermann’s top five most...