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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. The biggest news on the paid search front in 2013 had to be Google's switch to...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...