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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the authoritativeness and trustworthiness of a site. The latest version of Google's "human rater handbook," a.k.a...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If Google Panda has hit your site, hopefully you'll run to Google Analytics now to run the Top Landing Pages Report (with comparison). Without digging into site from a technical standpoint, I never would have found those problems.

  3. What You Can Learn From Google Analytics Mobile Reports

    The data to compare here is seen in the standard reports, starting with the Summary ABC report then breaking this down for Site Usage, Goals, and Ecommerce. Tablets includes standard iPads, Google Nexus, Galaxy Tabs, and also e-readers such as the...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. If you’re unfamiliar, the site offers thousands of short videos designed to help visitors...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is connected to the web site. Put the tags in your HTML (more on that later), test them with the Validator Tool and then apply to Twitter for acceptance into the...