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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  2. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    Called Hidden From Google, the contents of this site include some of the censored search terms, censored links, and the source: The purpose of this site is to list all links which are being censored by search engines due to the recent ruling of the...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action Basic: Remarket to people who've left your site without converting at all. You have a clear conversion action on your site and you are tracking it using a Floodlight (or...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog...