Buy sidebar links from old websites. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups, checks-and-balances or elections...
Also, consider including a sidebar menu that allows for an alternative way to access pages deep within your site. For example, ecommerce sites often list product types in the header navigation and list brand types in the sidebar menu, or vice versa.
Bing has gone to great lengths to incorporate social signals into its search results via the Bing social sidebar, recently adding five times more Facebook content. Activity happening on Facebook, Google+, Twitter and other top social networks...
After checking in, Facebook might provide a ratings module to you later on (in the right sidebar while you are browsing Facebook). Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a...
With all the resources Bing has put into their Social Sidebar, it's interesting to see the campaign continue to be strictly results-based. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...
Be sure to link all your blog posts in the series to each other and promote it as a content resource on your blog by placing it either under Resources on your blog’s header or in a widget on your sidebar’s navigation.
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
Steer clear of site-wide links or sidebar links or footer links. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor...
They introduced the 3-column layout with their social sidebar last year. The underlyings of authorship markup on Google link directly to Google+, where your identity has been verified. Using Google's Structured Data Testing Tool to look at the page...
In fact, Weitz had this to say about why they separated social results into their Social Sidebar: Here is the message: If you want your content to rank in Google, build your author authority ("Author Rank") now.
In addition to five times the Facebook content, Bing's announcement indicates that the social sidebar will include results from Twitter, FourSquare, Quora, Klout and even Google+. Last year, Bing introduced its social sidebar.
Taglines are a great way to quickly translate purpose, but if you don’t have one another simple way is to place your site’s purpose in plain text in an obvious place (like the header or the top of the sidebar).
Scores of drop-list controls in a sidebar to the right will act as filters to find just the people you're looking for. To eliminate the confusion of how to perform such complicated searches, a set of drop-lists and controls will persistently stay...
Bing has taken a different tack, and social data can cause you to show up in their social sidebar, but doesn’t appear to directly impact the traditional web search results. The best way to do this is to check your indexing status in Google...
Bing Sidebar Google continued its clamp down of third party tools that 'scrape data' from Google. For many this signified a tipping point and choice between scraping or having access to the Google adwords API.
You translate only the navigational components of a page, like the navigation, sidebar, or footer, but the main content remains in only one language. This is a setting in your Google webmaster tools that can be used to indicate that your site is...
Facebook Friends’ Likes are appended to Bing’s organic links and they’re appearing in Bing’s Sidebar. When there is relevant content in your friends’ Facebook activity, your friends will appear in the Bing Sidebar.
Display awards on their sidebar in hopes of appearing legitimate. Unfortunately, this makes it difficult to work with bloggers (especially because of Google's guidelines against paid links) and challenges marketers to be more creative.
This was probably happening before when these options were in the sidebar, but it wasn't as noticeable. In fact it seems like such a small change that I struggled to remember what the 'old' SERPs looked like, only dimly recollecting that a left...
You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. You can tweak it for styling, but be sure you're testing your changes in Google's Structured Markup Validation.
