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  1. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on...

  3. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    RKG noted in its report that "queries still being passed are skewed towards certain Web browsers and likely do not represent total Google queries very well. For more data points on organic, social, paid and comparison shopping engines, get the full...

  4. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make sure your site is fast: Check out these tools and tips from Google on how to examine the speed of your site. This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...