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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  2. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    We then asked respondents for their preferences in how the universal search results were presented by each engine (our example SERP had News, Shopping and Images universal result types). However, the two largest search engines, Google and Bing...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do. This is good news for merchants who are worried about spend on Google Shopping, and its impact on their marketing campaign.

  4. Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]

    Now, a new study from Slingshot examines the CTR for positions 1 through 10 on Bing, and compares the user behaviors on these two major search engines. According to Slingshot, "Possibilities include 'related searches' on the sidebar, re- queries...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Some aspect of this upward and downward linking across categories is likely to occur, but it should be de-emphasized in order to keep the most tight and narrow crawl path for search engines. No treatment of SEO should focus on search engines at the...