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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. However, search marketers should also be mindful that a consumer...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. ShopVisible said comparison shopping engines like Google Shopping and Nextag increased...

  4. Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]

    Still, optimization for Bing is important; their algorithm now runs the back-end of around 30 percent of searches and touches on demographics not typically reached by Google. Now, a new study from Slingshot examines the CTR for positions 1 through...