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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. Bing is beginning to represent an increasingly appealing alternative to Google because of its less...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  3. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing.

  4. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What the searcher actually types into the search engine is a very clear window into intent. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online. John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing of your online...

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting...

  9. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.