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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). When users visit a search engine, they conduct multiple searches nearly 65...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. Bing is beginning to represent an increasingly appealing alternative to Google because of its less...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  5. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing.

  6. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  7. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What the searcher actually types into the search engine is a very clear window into intent. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for...