SEO News

Google Shopping Results Product Search

RSS
  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Early this year, Google will roll out Shopping campaigns in the US, with full global availability later in 2014.

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  6. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name...

  8. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. The climbing popularity of consumer showrooming – checking prices and product information while shopping...