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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid...

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    This certainly shows that it will be increasingly important for websites that provide any kind of news to try and get their publication or blog into Google News. Since launching universal search results in 2007, Google has been integrating many...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. For further trend optimization and reach, the top 10 keywords for the season should...

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Using web snippets on the catalog pages to invite consumers to look at additional content on a publisher’s blog is one way to further interest to consumer who just stopped by to browse. For example, to make sure Google Analytics doesn't count...