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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Could Google require ecommerce stores to offer Google Wallet as a payment option or their products...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here. The number of news sources showing in universal search results slightly decreased in 2013...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  5. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. Good PPC managers know their way around tools like Google...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...