SEO News

Google Shopping Campaign

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've broken out your Google Shopping Campaign, continue to test different ad groups and bid amounts to maximize your ROI. Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. However, search marketers should also be mindful that a consumer clicking on the first...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers wanted to keep separate, this update should be very beneficial to advertisers. Google now gives the ability to prioritize certain...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google...

  9. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.