SEO News

Google Shopping Campaign

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  1. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. They can also target precisely and efficiently by setting Shopping campaign bid strategies on campaigns...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...

  4. Marin Adds Google Shopping Campaign Management

    This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is another win for the brand. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've broken out your Google Shopping Campaign, continue to test different ad groups and bid amounts to maximize your ROI. Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. However, search marketers should also be mindful that a consumer clicking on the first...