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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  3. New Google Universal SERPs Layout Brings Apps to Forefront

    And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization If you are doing appstore optimization these results could prove to be more interesting. App Store Optimization: 8 Tips for Higher Rankings