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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here. The number of news sources showing in universal search results slightly decreased in 2013...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of...

  4. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. Good PPC managers know their way around tools like Google...

  5. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  7. What is SEM? Depends on Who You Ask

    In a "Learn with Google" online vocabulary reference Google defines SEM as: In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing...