The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". Shopping Path Analysis We spent considerable time analyzing the shopping path of a...
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were...
The Google search engine has a hidden side. Here's what Google shows me for that search term: The Google Stock Market Difference The dots in the larger circle represent people looking for recipes, ideas, videos, shopping lists, downloadable meal...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. And Google's algorithm orders results based on what...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Browse Google Shopping "shortlists" custom packaged by themes like coffee, fitness and more. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo.
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of...
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The biggest change is for Google Shopping accounts that are currently exempt from using unique product identifiers...
Even Google noted last year that 65 percent of online searches began on a smartphone. As consumers rapidly shift to mobile shopping on smartphones, Amazon is capturing an unbelievable 59.36 percent of mobile department store visits.
Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines. Transaction intent data is comprised of all the information people reveal...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
While you're reviewing some of the above page types in potential indexation situations, it doesn’t hurt to review your overall index results in Google or Bing. We do our best to be mindful of Google's Content Quality Guidelines and know that a...
Google Shopping Results Here's what Google Shopping results look like right now: After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right...
