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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". Shopping Path Analysis We spent considerable time analyzing the shopping path of a...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  6. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. And Google's algorithm orders results based on what...

  7. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...

  8. Here's What Google's Labeled Search Results Could Look Like in Europe

    Google Shopping Results Here's what Google Shopping results look like right now: After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly to the right...