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Google Shopping

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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on...

  3. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    RKG noted in its report that "queries still being passed are skewed towards certain Web browsers and likely do not represent total Google queries very well. For more data points on organic, social, paid and comparison shopping engines, get the full...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to...

  6. Videos Dominate Universal Search Results 65% of the Time [Study]

    For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements, get the paper here. The number of news sources showing in universal search results slightly decreased in 2013...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of...