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  1. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    When a shopper visits an ecommerce website, their likelihood to convert correlates to the experience that they have on your website. Having personalized content geared toward the searchers query on the page also provides a strong signal to Google...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...

  4. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

  5. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google displays ads across the Google display network for visitors who have visited your site and left, showing items which are related to what that shopper viewed, with a 450 percent higher click-through rate than traditional marketing.

  6. 5 Google Dynamic Remarketing Ads Best Practices

    Bid less on visitors who didn't view products: If an online shopper browsed on your site and didn't look at any products they are less likely to ultimately purchase something. Bid more on shopping cart abandoners: There are a whole host of things...

  7. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    For example, if a shopper often uses her laptop to look at new heels that are on sale, then she would have a category showing her the latest heels on sale on her smartphone. With 90 percent of respondents in Google's New Multiscreen World study...

  8. Login With Amazon: What is it and Why Should Online Business Owners Care?

    For merchants, this means Login with Amazon could be their foot in the door to Amazon's significant shopper base of over 200 million active customers, and those potential purchases. Comparatively, Facebook, Twitter, Google+, and the majority of...

  9. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...

  10. Top 10 High Impact Google AdWords Innovations to Watch Now

    For example, serve a specific ad based on site content, or shopper behavior on your site. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. With a keyword search, Google will automatically...