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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. Mobile is where the traffic is going from desktop...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    You need to be able to appeal to appeal to a core audience as well as a mainstream following. To connect with your core audience you need to understand their needs, give them a voice (and the tool to empower that voice), appeal to inside jokes and...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy of this segment for each social network to see where the core of your community plays the most.

  4. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    By borrowing the economist’s mindset and identifying a core set of SEO leading indicators, we can better showcase how things are progressing to clients or senior management. Core Rankings As keywords move up in the SERPs to reach the tipping point...

  5. How to Make Your Keywords Fit Your Marketing Messaging

    What are your company's core values? Commercial Searches Look for similar things that your company and these share, like: Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers...