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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...

  3. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Content marketing refers to the practice of creating unique content, driving an...

  4. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  5. Bing Search Now Delivers Anywhere From 4 to 14 Results

    One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Google has experimented with seven results on many SERPs since last summer.

  6. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. Ask them to share their stories, photos, and opinions to gain insight into what they want.