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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. One takeaway Pease noted is that Google recently...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. However they only had a 3.45 percent impression share, and was steamrolled by retailers. Based on the significant investment that advertisers...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following:

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. To find the right person and grab and hold their attention long enough...