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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. When you’re creating content correctly, you are creating content that is original, high-quality content that...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. When you provide bloggers with exceptional content, they typically want to...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Press Releases are critical for generating buzz and awareness for a small business. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest...

  4. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. Share your thoughts and comments below. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The advantage in SEO is that we can instantly gauge the popularity of a piece by the amount of social shares and buzz to find the proven concepts. If you’re going to invest large chunks of your budgets on creating share‐worthy content, then it’s...