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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. However they only had a 3.45 percent impression share, and was steamrolled by retailers. Based on the significant investment that advertisers...

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Pinterest is up year-over-year and growing – from 13 percent in Q2 2013 to 21 percent on average in Q2 2014, "but its share was much smaller for many sites," the report said. In a mobile-social collision, the mobile share of social media visits was...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. Don't forget to include "subscribe" and social share buttons! The social share and follow buttons are easy to find so that readers can continue to...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. There is risk involved in this strategy because you are not truly in control of your...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs – to see which configuration has the most errors associated with it, and how that affects important...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Share your thoughts in the comments below.