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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. Matt Cutts Extends Leave From Google Into 2015

    He took to his blog to share the news with his readers: Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company.

  3. Writing Your Way to the Top of Search and Social Results

    Google+ users take action on words such as "Share," "Promote," and "Increase. Share Words of Social Influence If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share...

  4. "Which Update?" Is the Wrong Question

    At this stage you’ll have between two and five years of experience and seen your fair share of updates come and go. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter...

  5. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Google My Business Local Google Shopping is useful way to provide useful location information in search.

  6. Introducing the Local Marketing Adoption Curve

    In essence, at the run stage, you should be ready to consistently share information across search, social, and mobile to improve customer acquisition. You should claim and optimize your listings on Google+ and add location-specific images and videos.

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. In a future article, I’ll share the next three most common...

  8. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...