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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    But given that Firefox users alone search the Web more than 100 billion times per year, the partnership is sure to help Yahoo win more search market share in the future. Big changes are coming to Mozilla, as Google will no longer be the global...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  3. Matt Cutts Extends Leave From Google Into 2015

    He took to his blog to share the news with his readers: Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company.

  4. Writing Your Way to the Top of Search and Social Results

    Google+ users take action on words such as "Share," "Promote," and "Increase. Share Words of Social Influence If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share...

  5. "Which Update?" Is the Wrong Question

    At this stage you’ll have between two and five years of experience and seen your fair share of updates come and go. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter...

  6. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Google My Business Local Google Shopping is useful way to provide useful location information in search.