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  1. Evolution in Digital Marketing Skill Sets

    Or, analogous to search marketers who ignored learning Google Analytics back in 2005. This creates an opportunity for digital marketers to increase their organizational value and prepare their skill sets for the future.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Just within Google's service offerings you have a few distribution channels: Google...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. But since responsive has been dubbed the solution of choice by...