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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of...

  3. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). In terms of content creation, there is now more awareness of how certain...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: List of products and services available at location Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  8. 6 Essential Elements for Mobile SEO Success in 2014

    A site's design and usability can have a profound impact on its ability to engage and convert, especially for mobile users who view websites on smaller screens. An SEO strategy that allows consumers to find your products or services and provides a...