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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Most career services offices will drop a link to you on their websites. Link example: austincollege.edu/campus-life/career-services/career-exploration/ In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t...

  2. Google Reports Surge in Government Takedown Requests

    As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. You shouldn't have to sacrifice this simply because of geographic hurdles, and Google...

  4. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Competitors say that Google manipulates its results by heavily featuring its own products and services. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012. And as part of that campaign, the company decided to build links to my client's website to "increase the visibility" of his services.