Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in the SERP. Twenty percent of brands now have their Google+ page show in the SERP. How you do and how you share this is, then, of vital importance to how search...
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. The quote involves Google Glass, the latest hot item from...
With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google is straying from being solely a place to search – they're evolving into an area you can explore.
AdWords first SERP ad impressions, with year-over-year comparisons to 2011, and the results shed some light on the competitiveness of paid search for retailers. Paid search queries and the resulting first SERP ad impressions are demonstrable...
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Let's look at how you can monopolize all brand real estate on the first page of Google.
Google+ content, for example, often occupies a portion of the highest profile Google SERP real estate. Even if brands choose not to embrace this dynamic, the actions of consumers and competitors will directly impact the scope and nature of their...
We can't allow ourselves to be pigeonholed in executing the same tactics over time, when ranking first in the SERP now involves more than building links. Google has released many products and services over the last few years to improve the way...
Is Optimized to Get SERP Clicks While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is...
When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. I'm a big fan of Google's Coke vs.soda vs.pop survey.
SERP Optimization Resources But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Google Basics Google helps you to improve the user experience and performance...
If a URL isn't indexed it will never be shown in any SERP. By tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – you will greatly improve your WordPress...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
In terms of the actual layout of the search result page (SERP), recent increases in the power of the real-time indexing and ranking, especially for Google, do require regular monitoring. If you try a search for “elephants” there is nearly always...
Try' on the Google SERP Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect...
For example, on a search for Nokia, Aliyun’s SERP delivered links to product reviews on the Finnish handset brand in its top results: If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create...
