Is Optimized to Get SERP Clicks While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is...
When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. I'm a big fan of Google's Coke vs.soda vs.pop survey.
SERP Optimization Resources But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. Google Basics Google helps you to improve the user experience and performance...
If a URL isn't indexed it will never be shown in any SERP. By tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – you will greatly improve your WordPress...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
In terms of the actual layout of the search result page (SERP), recent increases in the power of the real-time indexing and ranking, especially for Google, do require regular monitoring. If you try a search for “elephants” there is nearly always...
Try' on the Google SERP Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect...
For example, on a search for Nokia, Aliyun’s SERP delivered links to product reviews on the Finnish handset brand in its top results: If Alibaba takes Yahoo’s search algorithm and combines it with purchasing insights from Taobao and ETao to create...
So many people want me to tell them how many links they need to reach a certain SERP position, and I never ever do it. I need references for update dates if I'm looking at Google Analytics for a client, for example.
But more, anchors often display as “jump to links” in Google SERP snippets, which make your listings stand out, earns higher click-through rates, and yields higher intent traffic. Tying your site to an author builds trust, authority and credibility...
Where: This component refers to your websites' placement and rank within the SERP. Here are a few strategies to call out your result in the SERP: How: This component is the key to of SERP engagement. What Can SEO Affect in the SERP?
This is your chance to get searchers to click your search result over the others in the SERP. Google truncates anything past 50 characters. You can enter your Google+ profile URL and the plugin will add the rel=author tag on all of your pages and...
Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption rates surge.
It’s not known exactly what triggers a 7-result SERP. In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from data...
Chris Cemper is frequently analyzing “cheap flights”, so let’s take a look at the #1 SERP in Google.com for that phrase: Shaun Andersentweeted that same day “Less backlinks available in Google Webmaster Tools by the looks of it - I am seeing about...
