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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Any difference in rank is likely due the local search results pushing other results down on the SERP, said the report. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Images accounted for about 45 percent of all universal search elements present on a SERP, said Searchmetrics. The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below). They were then shown either a control search engine results page (SERP) or Test SERP spotlighting...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Although my friend didn't find what he was looking for (more on that later), he...

  5. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. Here's why you should avoid making assumptions about who your competitors...

  6. Linking the Google Way in 2014

    Especially if one doesn't have Google as a partner, but wants to see how Google Developers like Michael Margolis navigate thru SERP turbulence. CustomMade has been affected by various Google algorithm updates, but the current version is generating...