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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The flip side to this ruling is that those looking for an unbiased view of an individual may not be able to access public information about them through a search engine. On May 13, the European Court of Justice (ECJ), the highest court in Europe...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. For more details on the state of paid search, including more information on trends by search...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Since 2011, Google began making secure search the default for signed-in users.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Most publishers aren't going to give you analytics access to measure your performance. Create a Google Spreadsheet and add the content you want to monitor You can actually create a pretty basic version of a tracking software using Google Spreadsheets.