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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets into the Halloween...

  2. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). Mobile searches related to babies and parenting have grown 25 percent since 2013 (Google Data). According to a recent Google survey, new and expecting parents...

  3. Expanding from Local to National SEO with Google Trends

    At the bottom of the page, Google Trends will show you top related searches and phrases with a rising interest. Related Searches It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns.

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Experian Marketing Services has been tracking...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Think about the behavior difference between the two searches. Click on the arrow at the top left of your Google Analytics Overview screen to open the Segment Builder. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing...

  6. The Role of #Hashtags in Social Media and Search

    Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. Google's Carousel also shows us that search results are not just about one query and one result anymore.