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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter...

  3. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Yandex stated that more than half of all searches on Yandex are about something that interests the searcher "at this very moment. We used to look into a user’s search history as far as a few months back to choose the search results that would be...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result...