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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Regular readers of this site will be very aware of how...

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    However, due to China's history of blocking searches to sensitive topics, it was unclear as to how this would affect citizens of China. In addition to censorship of material on Google, the Chinese government blocks popular websites such as Facebook...

  3. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). According to a recent Google survey, new and expecting parents do twice as many searches as non-parents do. Mobile searches related to babies and parenting...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Communicate to the search engines your intentions so they can recommend your website for relevant searches. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Someone searches for a product on their smartphone during a lunch break at work. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to...