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  1. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. For many of you, this is not news.

  2. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. But then the bad news: your in-house SEO team or online...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. In the near future, Adobe will be sharing a few new methods and solutions to solve for keyword-level insights on...

  4. Reality Check: Google Isn't 'Killing' Organic Search

    It's also worth mentioning that Google said back in 2012 only 30 percent of online searches trigger ads. Recently, Aaron Harris, a business owner in NYC proclaimed the death of organic search in a blog post when he showed the amount of real estate...