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  1. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Right now, any LGBT-related searches online currently bring up this specially designed search bar: Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter...

  3. AdWords Image Extensions Bring Images to Google Search Ads

    Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. They use the example that image extensions are more likely to show for...

  4. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...