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  1. SearchDay | 4 Ways That Facebook Can Make Big Money

    Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by 40-80%ROI increase by 20-60% Conversion Rate increase by 30-50%Profit increase by 30-50% Print-on-demand...

  2. SearchDay | Breaking the Norm with Search

    Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool...

  3. SearchDay | Universal Search Should Be a Plus

    After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES! Today, Google launched AdWords options that will be...