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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Join us next month when all will be revealed next time, exclusively on Search Engine Watch. The PR crisis was sending surges of traffic to their...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Reach more people by scheduling and submitting your Google+ Hangout in directories, forums and outlets like this one. Eric Enge, CEO of Stone Consulting and Search Engine Watch contributor, hosts a Google+ Hangouts series appropriately named...

  3. The End of Link Building as We've Known and Loved it

    Discussing you in comments on blogs or forums. Comment on blogs, forums, videos, or whatever medium your potential customers consume. Prior to the emergence of Google, links weren't a ranking factor in a significant search engine.

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