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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. Forums with experts on particular topics "ranging from sewing to car repair to do-it...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Join us next month when all will be revealed next time, exclusively on Search Engine Watch. The PR crisis was sending surges of traffic to their...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Reach more people by scheduling and submitting your Google+ Hangout in directories, forums and outlets like this one. Eric Enge, CEO of Stone Consulting and Search Engine Watch contributor, hosts a Google+ Hangouts series appropriately named...

  4. The End of Link Building as We've Known and Loved it

    Discussing you in comments on blogs or forums. Comment on blogs, forums, videos, or whatever medium your potential customers consume. The first key is to focus on where your audience is (what sites they visit, what videos they watch, whose columns...

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