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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Panda update put a dent in it, but do we have to rely on Google to constantly police us? If we're seen as a group who huddles to protect our own rather than proactively identifying and discrediting spam and fake content, we'll be held in contempt...

  2. There's No Shortcut to Good SEO...Or Is There?

    I want to scream to the spam police at the major search engines. No, a hit counter Web site ranks in Google's top 20 results for "search engine optimization," as of the writing of this column. Then, I came across a "competitor" (I don't really...

  3. SEO Standards Signal the Maturing of Our Industry

    Using standards to police ourselves translates to predictable results. As I said there, I don't think there is a need to police standards, more to outline them so customers can have an idea of what to look for as well as new people in our space...