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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Google Webmaster Tools: Use Google Webmaster Tools to trace duplicate content in meta description and...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a noindex meta tag or x-robots-tag. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that...

  6. 7 Ways to Make Your Google Search Result Stand Out

    How about multiple meta description tags? Enticing Meta Descriptions With a Call-to-Action Your meta descriptions won't have an effect on your rankings, however, this is your chance to encourage searchers to click your link over your competition's.

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming...

  8. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. The Google+ Local App sources results from Google...