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  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    But it too is threatened in its ability to satisfy the growing, personalized “concierge”-type search heralded by Siri, which is why, like its competition, Google is looking at fascinating other ways of satisfying the human need for information.

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts stressed that his was not the official company line, but he felt that personalization and localization would be key, but also that the effort to build Google Search and related services leads to a new ability: massive data storage and a kind...

  3. Daily SearchCast, June 15, 2006: You Got Digg In My Netscape; When NYT Met SEO; Google's New US Government Search; Searching For Products By Color & More!

    But now the service has received an update giving it a personalized home page and formal branding as Google US Government Search. Relaunches US Government Search, Now With Personalized Home Page Today's search podcast covers Netscape transforming...

  4. Google Relaunches US Government Search, Now With Personalized Home Page

    But now the service has received an update giving it a personalized home page and formal branding as Google US It's where the official URL redirects people to.http://www.google.com/unclesam is the address of the old service, which is still live...