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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment Contributed by: Thom Craver is a technical SEO and web...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  3. Search Week in Review for Oct. 30, 2010

    The Expertise of Google Custom Search Engines vs.the Wisdom of Crowds - SEO by the Sea Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from...

  4. SEO Web Site Review: Water Filter Corner

    It's not as if there's some kind of custom font or some "brand" reason why this is an image. This quarter's SEO Web site review selection is very interesting, and should be useful to many readers. When building a Web site for SEO, do some research...