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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment Contributed by: Avinash Kaushik is the Digital Marketing...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content marketing.percent of consumers say they feel better about, and are more likely to buy from, a...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. I did not know we were planning a blog about the bible.

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.