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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. How Google's Human Search Quality Raters Assign a URL Rating (2011)

  2. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is connected to the web site. By providing structure to the chaos of the web, metadata helps people find what they want and gives your content the edge in search...