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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Here's a snapshot of the Top 25 Web-only retailers and...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. For example the Penguin algorithm, which is targeted...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Each of these users necessitated a different web experience. This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Search, social, content, and digital marketers...