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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. At the Goldman Sachs technology conference in San Francisco last week...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    URL structure: According to Google, a single URL strategy, courtesy of responsive design, is the ideal way to go but a responsive approach isn't always possible in the near-term since a great deal of planning and redesigning and re-engineering are...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    No additional risks from spammers are currently being seen although Baidu has built a separate load balancer, called ZBAY, specifically to deal with IPv6 traffic That said, the growth of any new technology presents a challenge to the security...

  5. Search News & Headlines Around the Web - May 13, 2011

    Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Technology Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All Things Digital

  6. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...