Technology Foundation You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and...
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
And as Google warns, "Treasure Maps is our Beta Maps technology and has certain system requirements. Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull?
Use geofencing technology to give people already in your immediate vicinity a reason to come and browse your store. This highlighter takes the pain out of semantic markup and if we all use them Google will probably make more!
Over time, many search engines have come and gone, as users have spoken with their keyboards (and literally with their voices – thanks to voice search technology). From reviews of all hires and selling key properties such as Alibaba to putting...
Technology Mine the Free Research at Think with Google Google produces and collates a large collection of publicly accessible research through their Think with Google site. Search Make sure you review the content producer before you use the chart.
SEMs will either need to dedicate a lot of hours to developing new ad strategies and writing new ads, and/or invest in technology that can help them automatically compose relevant, grammatically correct ads.
Search Technology team), Tim Converse (ex-Powerset) and Tuoc Vinh Luong (the VC savvy), spoke to SEW over the phone about their new iPhone app that aims to surface suggestions of what movies to watch, restaurants and dishes you'll like and books...
Heck, if we were more concerned about technology than results Ask would likely still be relevant. The reason I got excited by this move was that they were doing what Google couldn't and that's integrate a large-scale “Friends” association into the...
When they select a bid management technology for their paid search efforts, for example, most marketers understand that solution will likely need to manage larger campaigns next year than it will be managing right out of the gate.
SEO technology may deliver keyword ranking data at the national level, or marketers may try to qualify search terms by using the name of specific cities in their queries. BrightEdge notes, “When we compared Google results page for the search term...
Search can also be a component of almost every digital marketing initiative, not just public facing search engine technology (Google, Bing, etc. Some of the first places to evaluate (if using Google Analytics specifically):
Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and service providers in different sectors.
Can antitrust investigations several months or even years after technology changes are made protect the public and other business interests? The pace at which government moves in comparison to technology companies would be laughable, were the issue...
This Local Search Marketing Checklist offers a handy guide to help manage the process and insights about what to look for in an automated technology platform. Automation technology eases the burden, particularly for national brands supporting many...
Fix: For any content that may shortly become out of date (e.g.news, technology guides, etc.the date is a critical relevance factor. It's Google's display limit in search results, and it's an easily re-tweetable length.
Local search and review site Yelp has become the latest technology firm to surge onto the stock market. The company also found itself at the center of controversy last summer when it was among the parties that filed complaints against Google...
And, there's this research covered in MIT's Technology Review on dating sites where "users presented with too many choices experience cognitive overload and make poorer decisions as a result. Manjoo, the resident tech writer at Slate who writes...
Image from technology companies’ letter to congress, November 15, 2011 In what is quite possibly the most unintentionally ironic temper tantrum to come out of the SOPA debate to date, Dodd continues to obfuscate the facts and rails on “some...
If we assume this number can be applied relative to GDP, that would put the web analytics technology and services sector well above $4 billion globally. This year, an eConsultancy report estimates the UK web analytics technology and services sector...
