However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
As they get bigger, they must deal with a tsunami of spam to maintain a good experience for the user. RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine...
Streetmaps' complaint was the second of the antitrust variety Google had to deal with last week. We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology...
Reassurance that things people are worried about are no big deal (e.g.if your hotel is near an airport and used by tourists wanting early morning flights provide exhaustive information on the airport shuttle bus service).
While Mayer said that the deal with Microsoft isn't working the way it should, it is hard to see how Yahoo will grow its search market share relative to Google if it doesn't control the search technology it offers.
The deal cost Google $125 million. CI expects the deal to close within the first quarter of 2013. The company has reported that it helped drive $2 billion in sales annually through the use of its technology.
The deal comes following Google's decision to build an ultra fast broadband network in Kansas City. The free WiFi offer comes in a partnership with the Chelsea Improvement Company, New York Mayor Michael Bloomberg, and New York Department of...
Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.
Prior to 2011, a team of 20 SEO’s might have been relevant to deliver campaigns, but moving forward a team of 10 SEO’s and 10 specialist digital marketers might be more value adding for both the business and consumers alike…at MoneySupermarket, we...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Content management systems help deal with the challenges associated with local marketing and location listings. Mitigating these challenges requires technology. Successful management of “converged media” will take practice, and CMOs and CTOs must...
Semantic", however, is a qualifier that means a great deal in this context. Do you really think that current technology isn't capable of such a thing? For instance, today, if you search on Google for "what does Bill Slawski say about patents?
While this makes a great deal of sense, it carries risks from a search engine perspective because the inbound links and search engine equity can be lost when a domain is expired or clumsily redirected.
The next four steps deal with applying this model to real scenarios and opportunities. We found that, even by looking at a small sample of just the retail, financial services, and technology verticals, brands are leaving upwards of $112 million in...
According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...
Changes to Google Shopping also helped instigate the deal. The deal will result in the two remaining standalone brands, while incorporating their complementary offerings into each platform. At the time, it was leased out as a standalone technology...
Marketers focus a great deal of importance on scalability. When they select a bid management technology for their paid search efforts, for example, most marketers understand that solution will likely need to manage larger campaigns next year than...
Patch is a highly controversial product, purchased by AOL for pocket change which has cost them a great deal more than that in recent years. From the startup’s point of view the stakes are pretty clear…get a cool platform running and have somebody...
Covario saw slightly different results for their clients, who deal exclusively in technology, retail, and consumer goods. Google paid search spending grew 32 percent over Q2 2012, though this was down from 36 percent over the previous quarter.
